What if the images we were bombarded with changed? What if, instead of seeing a 20 year old selling wrinkle cream, we saw someone who actually might understand what the cream was for? To Cindy Joseph, this is a very real possibility.
Cindy spearheaded the pro-age movement that is changing how we see ourselves as women. Before becoming a model at 49 years old, she was a make up artist for over 27 years and had to confront her own insecurities while making up some of the most beautiful women in the modeling world. She knows the illusions the media projects from both sides.
“The physical beauty of the girls I worked with could become dull very quickly. It was the girls who were passionate about their work and lives who remained the most beautiful in my eyes. When I started living my life according to what pleasured me, my persona changed, and that’s when I was approached to model. When a woman is pleasing herself, she is at her most beautiful,” Cindy says.
Cindy is absolutely stunning at 61 years old. When she came to our door she giggled that she followed our rules of not wearing any make up to the shoot. In fact, she said, “I don’t even think I put a brush through my hair!” The images, as you can see below, reflect the light this woman has inside her. She animatedly told us about the make up line she’s developed for women called BOOM by Cindy Joseph. It’s a perfect reflection of her combined talents as a make up artist, her appreciation of real women and her contagious zest for life.
Cindy’s Video on Second Acts: